Teledyne Technologies

Director, Market Development

US-CA-Mountain View
Requisition ID
2017-5501
Company Name
Teledyne Microwave Solutions
Shift
1st Shift - Day
Citizenship/Visa Requirement
US Citizen/Perm Resident/ Other US Person

Company Overview

Teledyne is a leading provider of sophisticated instrumentation, digital imaging products and software, aerospace and defense electronics, and engineered systems. Teledyne Technologies’ operations are primarily located in the United States, Canada, the United Kingdom, and Western and Northern Europe.

 

Our Defense Electronics segment provides sophisticated electronic components and subsystems and communications products, including defense electronics, harsh environment interconnects, and components and subsystems for wireless and satellite communications, as well as general aviation batteries.

 

Teledyne is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestry, citizenship status, age, disability, protected Veteran Status, genetics or any other characteristic protected by applicable federal, state, or local law.

 

If you need assistance or an accommodation while seeking employment, please email  teledynerecruitment@teledyne.com or call (805)373-4545.  Determinations on requests for reasonable accommodation will be made on a case-by-case basis.  Please note that only those inquiries concerning a request for reasonable accommodation will receive a response.

 

Position Summary and Responsibilities

The Director, Market Development is responsible for the creative consolidation of a Teledyne brand story across all Teledyne Defense Electronics business units, articulating a visual and messaging framework for all market communications and driving value through shared applications and business insights, with a specific focus on strategic defense related accounts.

Reporting to the Vice President, Strategy and Business Development, the Director, Market Development will work with business unit General Managers, Product Managers Sales Managers and key customers, globally.

  • Creates value, vision, market positioning and pricing strategy for the product
  • Establish a Marketing Communications framework with Defense Electronics GMs, PMs and Sales Management teams, set goals and priorities, and measure effectiveness
  • Collaborate closely with Sales and Product teams driving go to market and sales enablement
  • Study and communicate market, customers and competitors to position Teledyne Defense Electronics in a favorable way
  • Identify product capabilities with market analysis and other Teledyne Defense Electronics teams that will drive differentiation and growth
  • Envision, execute and regularly communicate across the company a go-to-market strategy for our products and services
  • Develop traditional and online marketing messages and communication pieces designed to capture target prospects and customer interest and influence action
  • Strategize and execute on a web/technology strategy that enables the execution of our marketing initiatives
  • Work closely and collaboratively with Product Management, Product Marketing, and Sales to manage the design, creation, and execution of integrated demand generation campaigns for prospects and customers
  • Oversee campaigns, to ensure that they are executed on time, including scheduling, design, production, and distribution
  • Establish a metrics-driven marketing culture
  • Monitor best practices and internal performance to drive optimization
  • Optimize lead qualification for sales through lead scoring, and track follow-through of leads to ensure lead handoff process is current, documented, communicated to sales and is effectively being executed
  • Produce regular weekly, monthly and quarterly reports and analysis focused on achieving bookings goals, pipeline, leads, engagement, conversion, ROI, and other metrics to assess demand generation program effectiveness. Present results clearly to executive management
  • Partner with sales leaders and account teams to ensure that programs are aligned with relevant company goals.
  • Recruit thought leaders from inside and outside of Teledyne Defense businesses to support and participate in programs
  • Strategic thinker, with proven ability to anticipate and plan for the long-term while achieving near term objectives
  • Proven ability to create and form relationships at the Executive level

Qualifications

  • Bachelor’s and/or Advanced Technical Degree preferred (or equivalent experience)
  • 15+ years’ experience in marketing with recent and significant experience in a marketing leadership role.
  • Demonstrated track record of success with corporate and product functions
  • Expertise with a wide range of Defense customer acquisition methods
  • Must possess strong analytical skills and be metrics-driven with experience in developing marketing operations metrics and dashboards to inform stakeholders of overall marketing performance
  • Experience with reporting, measuring and analyzing all metrics associated with campaign-specific efforts.
  • Experience with building metrics-driven business cases to optimally allocate marketing budgets for reinvestment into past efforts vs. expanding into new programs/campaigns
  • Successful track record in managing fast-growth enterprises, setting marketing goals and objectives, and meeting those targets
  • Experience that shows sufficient presence and leadership to develop and maintain relationships with customers, strategic partners, executive staff, corporate management, and other internal and external audiences.
  • Ability to clearly develop, articulate and promote the organization’s core positioning externally and internally, across a wide variety of roles
  • Intuitive, intelligent, and high-energy, and have an open communication style with a strong teamwork orientation; also, ability to foster energy and enthusiasm at every level
  • Possess a high degree of drive and determination with the ability to set and achieve difficult goals for yourself and the team
  • Excellent written and verbal communication skills, high attention to detail

Requisition Post Information* : Posted Date

11/28/2017

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